Market research has shown a clear relationship between sales and branding in both retaining and attracting new customers. Customers are more likely to purchase products that they have heard of or are familiar with through promotion and advertisements. Many agricultural producers have high-quality products, but the majority, especially small farmers, lack marketing skills, particularly in terms of value addition such as packaging and branding. It is from this background that creative individuals recognized the potential of using creativity to address market challenges in agriculture through Mkulima Market.