About us

A space for innovators and creative people to indulge with tourism

The Hub

We have devoted our resources to enhance and promote tourism and creative industries in Tanzania. So far, we have made significant progress in supporting projects, initiatives and our clients.

Our Objective

Use research, technology, innovation, and creativity to support the growth of the tourism industry in Tanzania

Our Vision

Support communities to unleash their potentials

Our Mission

Use creativity to improve people’s lives

Our Goal

Have transformative solutions to the evolving tourism industry’s challenges based on the rich African cultures and ecologies to engender progressive growth of the tourism business

Make Things Happen!

Tanzania is endowed with abundant natural resources and tourism attractions. In terms of stunning landscapes, mountains, and coastlines, Tanzania ranks at the top in Africa. However, simply having natural and cultural resources is not enough to make the country competitive on a global scale.

To improve global tourism competitiveness, there is a requirement for conducive and relevant policies, a business-friendly environment, and well-maintained infrastructure. To achieve a sustainable and inclusive tourism sector, investing in aggressive marketing, improving service delivery, and promoting conservation to fully utilize its natural resources is crucial.