Msafara Expedition is a creative project that involves a team of individuals with different creative talents, such as a cinematographer, photographer, painter, researcher, driver, and a musician. Together, they explore various tourist attractions in Tanzania through film, photography, paintings, daily research findings, and travel adventures. The main goal of Msafara Expedition is to promote Tanzania as a top global tourist destination. Msafara Expedition is one of the flagship project of the Tourism Innovation Hub (TIHub).